Branding
NoCode Websites
Visual Identity
UI-UX Design
Strategy & Consultancy
Exhibition Design
Print Design
Packaging Design
Digital Design
experience
manifesto
01
In Defence of Play
Play is the highest form of research. Play as a tool promotes agency, imagination, exploration and awareness through all senses to see new perspectives and invent new ides and work together without constraints. Besides, play is the sidewards thinking that solves problems lateral thinking can't — the key to having a beginner's mind.
02
Read Cizek, K., & Uricchio, W. (2022)
Collective Ingenuity and Co-creation
I believe design and creation can't exist in isolation. The space between people working together is filled with potential. "In co-creation, projects emerge from a process, and evolve from within communities and with people, rather than for or about them. Co-creation also spans across and beyond disciplines and organisations, and can also involve non-human or beyond human systems. The concept of co-creation reframes the ethics of who creates, how, and why. Co-creation interprets the world, and seeks to change it, through a lens of equity and justice."
03
Design with Optimism
I'm lucky to be able to create things. Doing so with optimism changes perspective and shines a positive light on challenges to create new opportunities.
04
Guided by Intuition
Experience, instinct, and empathy. When rationality meets intuition, innovation blooms, revealing design solutions that resonate deeply with the human experience centred around the world at large.
05
Impact of Design
Every design decision carries an ethical weight owing to it's far-reaching consequences. It is imperative to work towards unveiling the layers of impact hidden within each creation by acknowledging that designs shapes perceptions, behaviours, surroundings, systems and the world at large.
06
Read Ursula K. Le Guin
Read Anders (2013)
Plausibility of Fiction
Design, fiction and future have an entangled relationship. In science fiction, the overlap between foresight and design distils into a single concept deemed “the lifeblood of storytelling”: world-building. Strive to investigate and analyse how fiction, speculation and foresight can help to materialise and make tangible scenarios about a near, preferable future.