Aera

Reimagining historical jewellery as modern time-totems

Reimagining historical jewellery as modern time-totems

Project Details

Aera re-imagines historical jewellery as modern time-totems.Crafted using gold, natural gemstones & pearls — the concept is to re-invent through every collection and exploration, much like history itself. While Aera came forth with the opportunity to channel this narrative in their communication and bridge the gap between the origin of the concept and the outcome.

Year

Client

Agency

Category

Role

Sector

2021

Aera

The Space At 9/2

Visual Communication Strategy

Lead Designer

Fashion

Project Details

Aera re-imagines historical jewellery as modern time-totems.Crafted using gold, natural gemstones & pearls — the concept is to re-invent through every collection and exploration, much like history itself. While Aera came forth with the opportunity to channel this narrative in their communication and bridge the gap between the origin of the concept and the outcome.

Year

Client

Agency

Category

Role

Sector

2021

Aera

The Space At 9/2

Visual Communication Strategy

Lead Designer

Fashion

Project Details

Aera re-imagines historical jewellery as modern time-totems.Crafted using gold, natural gemstones & pearls — the concept is to re-invent through every collection and exploration, much like history itself. While Aera came forth with the opportunity to channel this narrative in their communication and bridge the gap between the origin of the concept and the outcome.

Year

Client

Agency

Category

Role

Sector

2021

Aera

The Space At 9/2

Visual Communication Strategy

Lead Designer

Fashion

A collage combining photos from @aera.jewellery & Baroque ceiling frescoes of a Cathedral in Ljubljana, Slovenia. The latter is a work of Italian master Giulio Quaglio.
A collage combining photos from @aera.jewellery & Baroque ceiling frescoes of a Cathedral in Ljubljana, Slovenia. The latter is a work of Italian master Giulio Quaglio.
Aera drawing parallels between Eighteenth-Century Coque de Perle Earrings and Baroque inspired Aera earrings
Aera drawing parallels between Eighteenth-Century Coque de Perle Earrings and Baroque inspired Aera earrings
Aera drawing parallels between Eighteenth-Century Coque de Perle Earrings and Baroque inspired Aera earrings
Aera reimagine historical jewellery as modern time-totems
Aera reimagine historical jewellery as modern time-totems
Aera reimagine historical jewellery as modern time-totems

How can inspiration not only create memorable products but further guide your brand's visual landscape?

“Our wine brand case study shows that combining product and brand expertise can solve problems, tell stories, and create exceptional experiences. “

Mark Fly

Mark Fly

- CEO

- CEO

Aera's visual imagery illustriously told by public domain baroque artworks
Aera's visual imagery illustriously told by public domain baroque artworks
Historical Inspiration — modern interpretations
Historical Inspiration — modern interpretations
Collage of Aera's Baroque collection photoshoot against a Baroque Ceiling
Collage of Aera's Baroque collection photoshoot against a Baroque Ceiling
Befitting — Brilliant — Baroque
Befitting — Brilliant — Baroque

Combining product and brand expertise can lead to solving complex challenges, we were able to elevate the brand and deliver a truly immersive experience for our customer.

Aera's visual imagery illustriously told by public domain baroque artworks
Aera's visual imagery illustriously told by public domain baroque artworks

In this collection

© 2023 Khushboo Mehrotra

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Designography

Last Updated July in 2023

© 2023 Khushboo Mehrotra

Download resume

Designography

Last Updated July in 2023

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