Borrowed Earth Collaborative

Depth and texture to emulate a tactile visual identity

Live Website

Project Details

Borrowed Earth crafts surfaces, panels and sculptures from natural stone. It celebrates our inviolable connection to nature and attempts to recreate the innate joy of cohabiting amidst it. Conceptualized by Ruchika Grover, the collaborative is a guided journey into transforming natural materials into works of architectural art. There are few materials which have comparable human dimension and connection. Borrowed Earth presents its own expression in stone — borrowed from the earth. The branding and visual identity for

Year

Client

Agency

Category

Role

Sector

2023

Borrowed Earth Collaborative

The Space At 9/2

Branding & Identity, Website Design

Lead Designer and Design Direction

Architecture

An identity that embodies “connection, pride, timelessness” much like the works itself.

Grounded, creative, courageous, passionate yet disciplined

Much like the vision and intention behind Borrowed Earth Collaborative, the identity was explored in ways that borrow elements from Earth and from people it will collaborate with.

A very modern take on intuitive responses and reactions to ‘living.’

Simple pictograms but with an intense correlation to the brand name and, in effect it’s principles — Borrowed Earth Collaborative logotype goes back to primal marks of communication. The identity for Borrowed Earth Collaborative is a modern take on intuitive responses and reactions to ‘living’.

The narrative behind Borrowed Earth Collaborative compliments nature’s way of life; a cyclic journey through the passage of time. Simple pictograms reflecting the timeless value of the identity represent what makes the brand Borrowed Earth Collaborative — going back to the first mark of communication. The identity for Borrowed Earth Collaborative is a modern take on these intuitive responses and reactions to ‘living.’ The identity brings in depth and texture through fluid curves and the use of a gradient, representing all forms of duality. Creation - destruction Light - dark Rising - setting - of the Sun Inhaling - exhaling The stippling of the gradient brings in visual texture. The typography, seemingly simple masks well with its surroundings to bring to attention what is being showcased. The photography for Borrowed Earth Collaborative draws parallels between the vast landscapes of earth and the body of work — poetically showcasing what has been borrowed from the Earth and transformed into ’pieces of artistic and architectural worthiness.”